TL;DR

Senior Demand Generation Manager (AI, LLM): Leading testing and optimization across paid media channels and marketing campaigns with an accent on advancing AI and LLM-driven paid strategies. Focus on building frameworks for experimentation and developing a paid media AI roadmap for advertising efficiency.

Location: Remote, must be based in Alberta, British Columbia, or Ontario, Canada.

Salary: $120,640–$150,800 CAD (British Columbia)

Company

%hirify_global% is a product company shaping the future of communications by providing innovative solutions to businesses and empowering developers worldwide.

What you will do

Lead testing and optimization across paid media channels and marketing campaigns.
Advance AI and LLM-driven paid strategies to ensure marketing innovation and efficiency.
Optimize marketing campaigns across various channels, including Google Ads, LinkedIn, Meta, Reddit, and Microsoft Ads.
Oversee partner relationships, performance tracking, and contractual negotiations.
Contribute to quarterly financial planning and ongoing budget optimizations.
Collaborate with engineering and analytics teams to enhance audience segmentation and conversion actions.

Requirements

5–7+ years of experience in B2B digital marketing or demand generation.
Hands-on expertise with major advertising platforms like Google Ads, LinkedIn, Meta, and Microsoft Ads.
Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization.
Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies.
Proven track record building, managing, and optimizing multichannel digital strategies.
Strong collaboration skills with experience working across cross-functional teams, including analytics, vendors, and engineering.

Culture & Benefits

Remote-first work environment with a strong culture of connection and global inclusion.
Competitive pay, generous time off, and ample parental and wellness leave.
Healthcare and a retirement savings program.
Opportunities for professional development and community impact through volunteering and donations.
Occasional travel may be required for project or team in-person meetings.