Senior Director of Go-to-Market Strategy (AI)

TL;DR

Senior Director of Go-to-Market Strategy (AI): Defining and executing the Go-to-Market strategy for an AI marketing platform with an accent on segmentation, positioning, and aligning product, marketing, and sales for market impact. Focus on driving substantial revenue growth, market expansion, and providing executive-level strategic insights in high-growth SaaS/AI markets.

Location: Remote (continental US)

Salary: $250,000–$270,000

Company

hirify.global is a leading AI marketing platform enabling innovative companies to enhance marketing workflows and drive ROI.

What you will do

• Define and own hirify.global’s GTM strategy, including segmentation, target markets, value propositions, and go-to-market motions.
• Lead development of ideal customer profiles, buyer personas, competitive analysis, and positioning.
• Partner with Product and Marketing to refine product-market fit, packaging, pricing, and messaging.
• Build and lead the strategic road-map for market expansion, new verticals, and global expansion.
• Collaborate with Sales leadership to define coverage models and partner ecosystem strategy.
• Drive scenario planning, market sizing, and TAM/SAM modeling to inform strategic decision-making and provide executive insights.

Requirements

• 12+ years of experience in GTM strategy within high-growth SaaS/AI businesses, with at least 5+ years in a leadership/Director or Senior Director capacity.
• Proven track record of designing and executing GTM strategies that drove substantial revenue growth and market expansion.
• Deep understanding of SaaS business models, buyer personas, segmentation, and go-to-market motions.
• Strong strategic, data-driven thinker, comfortable with ambiguity, and able to build clear strategic frameworks.
• Excellent communication skills, including presenting to executive teams and influencing cross-functional stakeholders.
• High degree of business acumen, analytical rigor (market sizing, TAM modeling), and commercial mindset.

Culture & Benefits

• Comprehensive Health, Dental, and Vision coverage.
• 401(k) program with up to 2% company matching and Equity grant participation.
• Flexible PTO with a FlexExperience budget ($900 annually) and FlexWellness program ($1,800 annually).
• Generous budget for home office setup and $1,500 annual learning and development stipend.
• 16 weeks of paid parental leave.
• Remote-first organization with a commitment to diversity and inclusion.