TL;DR

Head of Growth: Building and delivering a full-funnel acquisition strategy for a fast-scaling consumer health organization with an accent on CAC efficiency and sustained new customer growth across diverse channels. Focus on optimizing performance across PPC, paid social, SEO, influencer, affiliates, and media, while owning analytics, reporting, and attribution to inform strategic spend.

Location: London, Hybrid (2 days per week in office)

Salary: £100,000 – £110,000

Company

Our client is a fast-scaling consumer health organisation with a mission-led culture and an ambitious roadmap.

What you will do

Build and deliver a full-funnel acquisition strategy spanning paid, owned, and earned channels.
Oversee performance across PPC, paid social, SEO, influencer, affiliates, and media.
Guide channel optimisation and creative development with internal and external partners.
Shape the in-house vs agency model and manage high-performing suppliers.
Own analytics, reporting, and attribution to inform spend, efficiency, and channel mix.

Requirements

7–10 years’ experience in B2C/D2C acquisition, ideally within a subscription environment.
Expertise across at least two areas: PPC, SEO, paid social, partnerships or referrals.
Strong command of funnel optimisation, conversion tactics, and testing frameworks.
Hands-on ability with Shopify 2.0, Google Analytics, and key marketing platforms.
A data-first mindset with confidence in managing CAC, LTV, and cohort dynamics.

Culture & Benefits

High-impact ownership during a period of exciting expansion.
Hybrid working model.
Opportunity to shape long-term growth foundations and channel strategy.
Empowered, values-led culture that rewards initiative and innovation.