TL;DR

Paid Influencer Lead: Driving and optimizing a large influencer program for a fast-growing consumer brand with an accent on strengthening acquisition, optimizing spend, and expanding into new creator channels. Focus on building strategic frameworks, identifying new opportunities across social platforms, and translating complex performance data into commercial decisions.

Location: Surrey | Hybrid. Travel options available for London-based candidates.

Salary: £80,000 - £85,000 + 10% bonus

Company

Our client is a fast-growing consumer brand entering a major scale-up phase, doubling down on advocacy as its most powerful growth engine.

What you will do

Oversee and optimize a seven-figure influencer budget with clear CAC and LTV accountability.
Build strategic frameworks across paid, organic, creator partnerships, and amplification.
Identify new opportunities across Meta, TikTok, YouTube, and emerging creator ecosystems.
Translate complex performance data into commercial decisions that guide budget allocation.
Lead and develop in-house Influencer Marketing Managers alongside agency partners.

Requirements

Proven success scaling performance-led influencer programmes that directly drive sales.
Strong background across paid creator activity, especially Meta, TikTok, and Instagram.
Ability to extract meaningful insight from data and communicate recommendations clearly.
Experience working in a high-growth environment or smaller brand where you "get on and do it".
A growth mindset with the confidence to shape strategy, refine processes, and challenge thinking.

Culture & Benefits

Ownership of the largest growth budget in the business.
A pivotal new role with visible impact and direct access to senior leaders.
Chance to expand into new influencer formats and channels as part of next year’s roadmap.
Supportive cross-functional team across growth, brand, CRM, and digital product.
Hybrid working with travel options for London-based candidates (shuttle/taxi allowances available).