TL;DR
Senior User Acquisition Manager: Developing and executing data-driven UA strategies across multiple regions, channels, and products with an accent on budget management, deep funnel analysis, and A/B testing. Focus on building hypothesis pipelines, scaling new channels, and optimizing performance under SKAN and Privacy Sandbox.
Location: Hybrid (Cyprus)
Company
hirify.global is a global company focused on ride-hailing and delivery services.
What you will do
- Develop and execute data-driven user acquisition strategies across multiple regions, channels, and products.
- Manage and efficiently allocate large budgets to achieve key performance targets (CAC, ROAS, LTV, payback).
- Lead hypothesis pipelines, including creatives, bidding strategies, audiences, and new channels.
- Conduct deep analysis of funnels, cohorts, retention, and unit economics to identify growth levers.
- Run structured A/B tests for creative, targeting, and strategy optimization.
- Collaborate closely with product, analytics, BI, and creative teams to ensure cross-functional execution.
Requirements
- 3+ years of hands-on experience in user acquisition/performance marketing for mobile products.
- Proven experience leading a region or multiple geos, driving strategy and delivering measurable growth.
- Deep expertise in major paid channels including Meta, Google UAC, TikTok, and ASA.
- Strong analytical mindset, confident with funnel diagnostics, cohorts, financial metrics, and unit economics.
- Advanced knowledge of MMPs, attribution models (CTIT, SRNs, re-attribution), SKAN, and Privacy Sandbox.
- Fluent English for cross-regional interaction.
Culture & Benefits
- Health insurance with oncology coverage and life insurance.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Diverse internal training programs and partially or fully paid additional training courses.
- All necessary work equipment and fitness club membership discount.
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