TL;DR

Senior ASO Specialist (ASO/SEO): Driving global app growth and improving store visibility across key markets with an accent on ASO strategy, experimentation, and data analysis. Focus on optimizing metadata and visual assets, running A/B tests, and conducting competitor and keyword research for organic performance gains.

Location: Hybrid work mode in Kazakhstan. Relocation package offered for candidates moving to Cyprus.

Company

%hirify_global% is a global app-based company focused on driving growth and improving visibility across key markets.

What you will do

Develop and execute ASO strategy for App Store and Google Play across key countries.
Optimize metadata and visual assets based on analytics, experimentation, and market insights.
Run and analyze A/B tests (Google Play Experiments, Product Page Optimization).
Manage app store localizations and coordinate updates with regional marketing teams.
Conduct competitor analysis and keyword research to identify growth opportunities.
Build, maintain, and present regular ASO performance reports.

Requirements

3+ years of experience in ASO for global markets.
Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates.
Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles.
Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration.
Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar.
Data-driven mindset and strong analytical skills.

Culture & Benefits

Stable salary and official employment.
Flexible schedule.
Access to professional counseling services including psychological, financial, and legal support.
Discount club membership.
Diverse internal training programs and partially or fully paid additional training courses.
All necessary work equipment.