Senior ASO Specialist (ASO/SEO)

TL;DR

Senior ASO Specialist (ASO/SEO): Driving global app growth and improving store visibility across key markets with an accent on ASO strategy, experimentation, and data analysis. Focus on optimizing metadata and visual assets, running A/B tests, and conducting competitor and keyword research for organic performance gains.

Location: Hybrid work mode in Kazakhstan. Relocation package offered for candidates moving to Cyprus.

Company

hirify.global is a global app-based company focused on driving growth and improving visibility across key markets.

What you will do

• Develop and execute ASO strategy for App Store and Google Play across key countries.
• Optimize metadata and visual assets based on analytics, experimentation, and market insights.
• Run and analyze A/B tests (Google Play Experiments, Product Page Optimization).
• Manage app store localizations and coordinate updates with regional marketing teams.
• Conduct competitor analysis and keyword research to identify growth opportunities.
• Build, maintain, and present regular ASO performance reports.

Requirements

• 3+ years of experience in ASO for global markets.
• Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates.
• Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles.
• Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration.
• Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar.
• Data-driven mindset and strong analytical skills.

Culture & Benefits

• Stable salary and official employment.
• Flexible schedule.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs and partially or fully paid additional training courses.
• All necessary work equipment.