TL;DR
Senior ASO Specialist (ASO/SEO): Driving global app growth and improving store visibility across key markets with an accent on ASO strategy, experimentation, and data analysis. Focus on optimizing metadata and visual assets, running A/B tests, and conducting competitor and keyword research for organic performance gains.
Location: Hybrid work mode in Kazakhstan. Relocation package offered for candidates moving to Cyprus.
Company
hirify.global is a global app-based company focused on driving growth and improving visibility across key markets.
What you will do
- Develop and execute ASO strategy for App Store and Google Play across key countries.
- Optimize metadata and visual assets based on analytics, experimentation, and market insights.
- Run and analyze A/B tests (Google Play Experiments, Product Page Optimization).
- Manage app store localizations and coordinate updates with regional marketing teams.
- Conduct competitor analysis and keyword research to identify growth opportunities.
- Build, maintain, and present regular ASO performance reports.
Requirements
- 3+ years of experience in ASO for global markets.
- Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates.
- Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles.
- Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration.
- Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar.
- Data-driven mindset and strong analytical skills.
Culture & Benefits
- Stable salary and official employment.
- Flexible schedule.
- Access to professional counseling services including psychological, financial, and legal support.
- Discount club membership.
- Diverse internal training programs and partially or fully paid additional training courses.
- All necessary work equipment.
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