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Описание вакансии
Head of Brand & Marketing at Human-Centered Social Network Startup
LifeBonder is a social platform built to help people find their true tribe — we pair you with the kindred souls who match your energy and values. Our AI matching connects you with people who genuinely resonate with who you are, making belonging effortless and authentic. Beyond digital interaction, LifeBonder encourages real-world connection — from spontaneous meet-ups to deep, lasting friendships that thrive face to face. With our LifeBonder app, you’re not just seen, you’re understood—and you don’t need to shrink to fit in — you simply belong.
ABOUT THE ROLE
LifeBonder is entering a pivotal phase—soft launch now, full launch planned for early 2026—and we’re looking for someone who understands that marketing isn’t about pumping out content. It’s about defining identity, shaping perception, and building a connection between our mission, our product, and the people we serve.
As Head of Brand and Marketing, you will own the narrative of who we are, what we stand for, and how we show up in the world. You’ll unify all marketing efforts under one coherent direction, ensuring every touchpoint reflects our values and helps our audience understand the meaning and intent behind our platform.
This isn’t a task-management role; it’s a strategic identity role. You’ll be the one shaping the brand, sharpening the message, and guiding the early marketing foundation that carries us into our 2026 launch.
This role begins as a volunteer UNPAID opportunity with the potential for an equity agreement for those who deliver significant strategic impact and leadership
WHAT YOU’LL LEAD
* Champion and shape the brand narrative that will define who we are in the world—crafting a story that feels alive, human, and impossible to forget as we move toward our 2026 launch.
* Ensure every expression of LifeBonder—every message, visual, campaign, and conversation—carries the same heartbeat and speaks with unmistakable clarity and intention.
* Transform our mission into communication that hits emotionally, resonates deeply, and makes people feel seen, understood, and compelled to connect.
* Lead the creative vision behind our storytelling—designing campaigns and brand moments that move people, spark emotion, and leave a lasting imprint.
* Shape the language of our brand—developing the tone, frameworks, and content pillars that make our voice distinct, grounded, and unforgettable.
* Guard our strategic throughline, ensuring every piece of content reinforces the same narrative and contributes to something meaningful—not noise or scattered activity.
* Bring direction, clarity, and creative focus to a small team—cutting through complexity so we build with purpose, not pressure.
* Collaborate with leadership to refine our positioning, sharpen our value, and understand who we’re truly speaking to as we grow from soft launch to hard launch.
* Decide where our voice belongs—choosing the right channels, the right moments, and the right signals—so our presence feels intentional, coherent, and aligned with our identity
WHO YOU ARE:
* You see marketing as the craft of identity—shaping meaning, emotion, and connection—not a checklist of tasks.
* You know how to breathe personality, clarity, and humanity into an early-stage product, giving it a voice people remember.
* You are enlivened by places that are still being built—where you get to define the structure, not maintain someone else’s blueprint.
* You work with intention. You’re strategic, discerning, and skilled at cutting through noise to reveal what truly matters.
* You can take a spark of an idea—abstract, unfinished, unrefined—and turn it into a direction others can believe in and follow.
LifeBonder is a social platform built to help people find their true tribe — we pair you with the kindred souls who match your energy and values. Our AI matching connects you with people who genuinely resonate with who you are, making belonging effortless and authentic. Beyond digital interaction, LifeBonder encourages real-world connection — from spontaneous meet-ups to deep, lasting friendships that thrive face to face. With our LifeBonder app, you’re not just seen, you’re understood—and you don’t need to shrink to fit in — you simply belong.
ABOUT THE ROLE
LifeBonder is entering a pivotal phase—soft launch now, full launch planned for early 2026—and we’re looking for someone who understands that marketing isn’t about pumping out content. It’s about defining identity, shaping perception, and building a connection between our mission, our product, and the people we serve.
As Head of Brand and Marketing, you will own the narrative of who we are, what we stand for, and how we show up in the world. You’ll unify all marketing efforts under one coherent direction, ensuring every touchpoint reflects our values and helps our audience understand the meaning and intent behind our platform.
This isn’t a task-management role; it’s a strategic identity role. You’ll be the one shaping the brand, sharpening the message, and guiding the early marketing foundation that carries us into our 2026 launch.
This role begins as a volunteer UNPAID opportunity with the potential for an equity agreement for those who deliver significant strategic impact and leadership
WHAT YOU’LL LEAD
* Champion and shape the brand narrative that will define who we are in the world—crafting a story that feels alive, human, and impossible to forget as we move toward our 2026 launch.
* Ensure every expression of LifeBonder—every message, visual, campaign, and conversation—carries the same heartbeat and speaks with unmistakable clarity and intention.
* Transform our mission into communication that hits emotionally, resonates deeply, and makes people feel seen, understood, and compelled to connect.
* Lead the creative vision behind our storytelling—designing campaigns and brand moments that move people, spark emotion, and leave a lasting imprint.
* Shape the language of our brand—developing the tone, frameworks, and content pillars that make our voice distinct, grounded, and unforgettable.
* Guard our strategic throughline, ensuring every piece of content reinforces the same narrative and contributes to something meaningful—not noise or scattered activity.
* Bring direction, clarity, and creative focus to a small team—cutting through complexity so we build with purpose, not pressure.
* Collaborate with leadership to refine our positioning, sharpen our value, and understand who we’re truly speaking to as we grow from soft launch to hard launch.
* Decide where our voice belongs—choosing the right channels, the right moments, and the right signals—so our presence feels intentional, coherent, and aligned with our identity
WHO YOU ARE:
* You see marketing as the craft of identity—shaping meaning, emotion, and connection—not a checklist of tasks.
* You know how to breathe personality, clarity, and humanity into an early-stage product, giving it a voice people remember.
* You are enlivened by places that are still being built—where you get to define the structure, not maintain someone else’s blueprint.
* You work with intention. You’re strategic, discerning, and skilled at cutting through noise to reveal what truly matters.
* You can take a spark of an idea—abstract, unfinished, unrefined—and turn it into a direction others can believe in and follow.
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