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Global Paid Media Specialist
Описание вакансии
Текст:
TL;DR
Global Paid Media Specialist: Managing and optimizing paid media campaigns across search, social, and programmatic channels with an accent on campaign performance, data analysis, and cross-regional strategy adaptation. Focus on executing global marketing initiatives, analyzing campaign data, and collaborating with agencies and regional teams to enhance paid media effectiveness.
Location: On-site in Cork, Ireland
Company
is a global company focused on creating positive impact with flexible work approaches and a strong commitment to diversity and inclusion.
What you will do
- Implement and manage paid media campaigns across search, social, and programmatic platforms.
- Monitor and optimize campaign performance metrics such as CTR, CPC, ROAS, and brand awareness.
- Analyze campaign data and create performance reports to inform senior team decisions.
- Collaborate with global and regional marketing teams and external agencies to align campaigns with brand strategy and regional needs.
- Research regional paid media trends to identify opportunities for targeted campaigns.
- Support budget allocation to ensure campaign scalability and efficiency.
Requirements
- Location: Must be able to work on-site in Cork, Ireland
- Minimum 5+ years of experience in paid media campaign management with expertise in Google Ads and Meta Ads Manager.
- Experience with programmatic tools such as DV360 or The Trade Desk and analytics tools like Google Analytics, Adobe Analytics, or Tableau.
- Strong collaboration and communication skills to work with cross-functional teams and agencies.
- Bachelor’s degree in Marketing, Business, Communications, or related field; advanced certifications are a plus.
- Prior media agency experience is highly desirable.
Culture & Benefits
- Flexible and inclusive work environment supporting physical, financial, emotional, intellectual, and social wellbeing.
- Comprehensive and competitive benefits packages varying by location.
- Hybrid work model with some roles remote and others on-premises.
- Commitment to diversity, equality, and environmental responsibility.