TL;DR

Paid Specialist (Marketing): Driving B2B PPC campaign planning, execution, and performance monitoring with an accent on data quality, multi-team project management, and advanced digital marketing metrics. Focus on designing and handling complex PPC campaign logic, forecasting, and delivering clear performance reporting.

Location: Vilnius or Kaunas, Lithuania, hybrid work format

Salary: 2500–4700 EUR gross monthly

Company

%hirify_global% is an AI-focused startup helping businesses deploy AI at scale by building distributed systems and adaptive solutions.

What you will do

Plan and forecast B2B PPC activities autonomously within your responsibility area
Ensure high quality of campaign setups and marketing materials
Monitor data quality across tracking points and flag discrepancies timely
Design and manage PPC campaign logic for multi-team projects
Prioritize tasks and align deadlines with business goals
Monitor daily performance using platform interfaces, GA, and Looker
Provide clear and relevant reporting on campaign metrics regularly and on demand
Stay updated on PPC and marketing trends and share insights with the team

Requirements

Location: Must be based in Vilnius or Kaunas, Lithuania
3+ years of proven experience with Google Ads and Bing; LinkedIn and Reddit experience is a plus
Strong B2B and B2B2C marketing experience
Deep understanding of digital marketing metrics and conversion tracking
Advanced knowledge of GA4 reports and Google Spreadsheets
Excellent spoken and written English skills

Nice to have

Experience with large-scale and complex campaigns
Experience managing global campaigns
Strong interpersonal skills and vendor liaison experience

Culture & Benefits

Professional growth through internal/external events, training, and conferences
Private health insurance and wellness programs
Team building events and social activities
Additional vacation and paid leave days
Flexible working time arrangements