TL;DR

Product Marketing Specialist (Gaming): Driving player acquisition, engagement, and retention for MARVEL Strike Force through innovative marketing campaigns with an accent on cross-channel strategies and brand identity. Focus on optimizing performance metrics and managing partnerships to enhance player experiences.

Location: Hybrid in Mexico City or Remote in Canada

Company

%hirify_global% is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences.

What you will do

Lead product marketing by shaping positioning and messaging for new characters and features.
Define and measure success by setting KPIs and optimizing campaigns.
Drive full-funnel marketing by collaborating with cross-functional teams.
Maintain clear campaign documentation and streamline workflows.
Shape the ASO roadmap to improve app visibility and conversion.
Manage partnerships with Marvel and internal stakeholders.

Requirements

3-4 years of consumer and/or product marketing experience, ideally in gaming.
Proven success in running integrated marketing campaigns.
Data-driven mindset with experience in setting and optimizing KPIs.
Excellent communication skills with the ability to influence teams.
Creative problem-solver thriving in a fast-paced environment.