TL;DR

Director Of Product Marketing (Mobile Games): Lead product marketing strategies and campaigns for Pokémon GO with an accent on global market positioning, consumer engagement, and cross-functional collaboration. Focus on driving impactful marketing initiatives, managing a skilled marketing team, and aligning with global partners to support live operations and product launches.

Location: Hybrid in Bellevue or San Francisco, United States

Salary: $222,300 - $260,000 USD annually

Company

%hirify_global% is a global interactive entertainment and mobile-first video game company known for award-winning games and a proprietary technology platform supporting diverse gaming experiences worldwide.

What you will do

Create, drive, and measure marketing campaigns aligned with business and product goals.
Lead the Pokémon GO product marketing team and collaborate with regional marketing counterparts globally.
Define and implement go-to-market, engagement, and retention strategies with cross-functional teams.
Manage relationships with key partners including The Pokémon Company and ensure global marketing alignment.
Conduct ROI analyses on campaigns and apply insights to future programs.
Support business development with creative pitches and partner marketing programs.

Requirements

Must have 14+ years of relevant marketing experience.
Ability to work in a fast-paced hybrid environment with 2 days in-office in Bellevue or San Francisco.
Expertise in product positioning, paid media campaign management, and cross-functional collaboration.
Outstanding verbal and written communication skills, including executive-level presentations.
Passion for Pokémon GO’s mission and familiarity with community management and live event strategies is a plus.
Fluency in Japanese is a plus.

Culture & Benefits

Comprehensive benefits including healthcare, retirement, pet insurance, paid holidays, and unlimited paid time off.
Equity and bonus eligibility.
Work in a dynamic, global gaming company with multiple award-winning titles.
Hybrid work environment with flexibility.