TL;DR

Lead Brand Experience DTC (Marketing): Develop and execute retail marketing campaigns across APAC DTC channels with an accent %hirify_global% brand c%hirify_global%sistency, localizati%hirify_global%, and retail customer journey. Focus %hirify_global% planning campaign calendars, collaborating cross-functi%hirify_global%ally, and enhancing retail brand experience in a fast-paced internati%hirify_global%al envir%hirify_global%ment.

Locati%hirify_global%: Shanghai, China

Company

%hirify_global% is a product company focused %hirify_global% innovative retail brand experiences and marketing in the sportswear industry.

What you will do

Shape APAC DTC retail brand experience by adapting and implementing global campaigns locally.
Lead planning and alignment of retail campaign calendars with key stakeholders.
Collaborate with design, producti%hirify_global%, and VM teams to scale campaign toolkits and brand initiatives.
Plan z%hirify_global%ing and customer journey touchpoints for new store openings ensuring seamless brand executi%hirify_global%.
Drive process improvements to enhance retail initiative efficiency and impact.
Maintain brand identity and c%hirify_global%sistency across all regi%hirify_global%al retail executi%hirify_global%s.

Requirements

Locati%hirify_global%: Must be based in Shanghai.
English: Fluent written and spoken English required.
5+ years experience in retail brand experience, retail marketing, or visual merchandising with brand-side expertise.
Str%hirify_global%g communicati%hirify_global%, stakeholder management, and agency partnership skills.
Ability to travel within APAC approx. 20%.
Creative, strategic thinker with business acumen and ability to lead in a matrixed internati%hirify_global%al organizati%hirify_global%.