TL;DR

Brand Manager: Lead brand development and multi-channel marketing for a unified global marketing function with an accent on building brand voice, messaging, and scalable marketing foundations. Focus on shaping ICPs, campaign roadmaps, and cross-functional collaboration to elevate brand visibility and commercial outcomes.

Location: Hybrid, 2 days a week in Falkirk, Scotland, UK

Salary: £60,000–£70,000

Company

%hirify_global% is undergoing transformation and growth, uniting two established brands into a global marketing function with executive backing.

What you will do

Build and own the brand marketing calendar and campaign roadmap
Develop and refine brand voice, messaging, and visual identity
Shape ICPs and personas to guide content and go-to-market alignment
Collaborate across sales, product, and customer teams to harmonize messaging
Lead content review, approvals, and governance for consistency

Requirements

Location: Hybrid with 2 days in Falkirk, Scotland
5–7 years B2B marketing experience in consulting, L&D, or professional services
Proven ability to lead campaigns, ABM initiatives, and integrated GTM activity
Strong writing, editing, and storytelling skills with enterprise-ready voice
Proficiency with HubSpot, GA4, keyword strategy, and digital optimization tools
Confident cross-functional collaborator able to earn trust quickly

Nice to have

Experience in L&D or professional services marketing

Culture & Benefits

Build a brand function from the ground up with full executive support
High impact, high visibility role within a scaling organization
Hybrid working with autonomy and ownership
Opportunities to shape customer marketing, buyer experience, and brand evolution
Fast-moving, entrepreneurial culture with room to innovate