Senior Crm Manager

TL;DR

Senior Crm Manager (Marketing): Lead CRM strategy and execution for luxury brands Gucci and Chloé, focusing on consumer engagement journeys, data insights, and cross-functional coordination. Focus on driving CRM KPIs, optimizing CRM systems, and managing agency collaborations to enhance consumer recruitment, retention, and loyalty.

Location: Shanghai, China

Company

hirify.global is a leading global beauty company with a diverse portfolio of fragrance, color cosmetics, skincare, and body care brands, committed to diversity and inclusion.

What you will do

• Develop and implement annual CRM plans aligned with brand priorities and campaigns.
• Drive CRM KPIs including new user recruitment, activation, retention, and loyalty engagement.
• Lead campaign planning and CRM content coordination across multiple platforms including WeChat and e-commerce.
• Leverage CRM data and dashboards to generate actionable consumer insights.
• Manage CRM and WeChat agencies to ensure quality execution and ROI.
• Supervise brand CRM managers and support CRM transformation projects.

Requirements

• Location: Must be based in Shanghai, China
• 6–8 years of CRM or consumer engagement experience, preferably in luxury or beauty.
• Strong operational experience in CRM campaign execution and data-driven marketing.
• Proficiency with CRM tools and analytics such as Salesforce and Power BI.
• Fluent in Mandarin and English; experience in international environments preferred.

Culture & Benefits

• Competitive salary matching knowledge and experience.
• Generous holiday benefits.
• Comprehensive medical and commercial insurance.
• Performance-based rewards.

Hiring process

• Recruiter contact within 10 working days.
• Telephone or online introductory meeting.
• First online or in-person interview.
• Second interview.
• Employment proposal.