TL;DR

Senior Performance Marketing Specialist (Marketing): Lead and optimize paid media campaigns including SEM, paid social, and display to generate high-quality leads for a SaaS product. Focus on audience targeting, ROI optimization, and campaign experimentation to scale demand generation effectively.

Location: Remote with office presence in Malaga, Spain

Company

%hirify_global% is a leading Product Information Management (PIM) platform helping companies organize and optimize product data and sales channels for content-led growth.

What you will do

Plan, execute, and optimize SEM, paid social, and display campaigns across platforms like Google Ads, LinkedIn, and Meta
Build and manage audience strategies for precise targeting and efficient budget spend
Test creative, messaging, and landing pages to maximize lead quality and conversion rates
Own budgets and report on performance focusing on ROI, CPL, and pipeline contribution
Collaborate with content, design, and product marketing teams to align campaigns with messaging and market trends
Stay updated on latest tools, trends, and best practices in digital acquisition

Requirements

Must have 8+ years experience in performance marketing or demand generation in B2B SaaS
Excellent English communication skills
Deep knowledge of Google Ads, Meta, LinkedIn Ads, YouTube ads, Reddit ads, and audience buying
Strong analytical skills with experience in attribution modelling tools like Dreamdata, Google Analytics
Proven track record of driving measurable pipeline growth and ROI
Ability to balance strategic thinking with hands-on execution

Nice to have

Experience with marketing automation platforms
Knowledge of SEO and organic acquisition tactics
A dog 🐶

Culture & Benefits

Recognized as one of the Best Places to Work in Spain by Great Place to Work®
Welcoming, diverse team with global presence
Competitive full-time salary and private health insurance
Free catered lunches and unlimited ice cream at Malaga office
Gym discount and flexible benefits including restaurant, transport, and nursery vouchers