TL;DR

Marketing Analytics Specialist (Data and Analytics): Analyzing performance across marketing channels to enable data-driven strategies with an accent on SQL and data modeling. Focus on optimizing acquisition, engagement, and retention through actionable insights and collaboration with marketing teams.

Location: Prefer candidates located in Kansas City, with occasional visits to Minneapolis or Kansas City. Remote candidates from Bay Area, LA, San Diego, Minneapolis, Richmond, Des Moines, Dallas, or Atlanta are preferred.

Salary: $80,000 - $100,000

Company

%hirify_global% is an execution partner helping organizations drive digital transformation and scalable technology solutions.

What you will do

Partner with marketing and business stakeholders to understand measurement goals and translate them into actionable analytics plans.
Query and transform marketing data using SQL and BigQuery; develop dashboards and models in Looker (LookML).
Measure and analyze campaign performance across channels to uncover trends and optimization areas.
Support marketing optimization efforts by identifying key levers and actionable insights.
Develop and maintain key marketing KPIs to support data-driven decision-making.
Manage analytical workstreams from planning through delivery, ensuring data accuracy.

Requirements

3+ years of experience in marketing analytics, preferably with exposure to email marketing or digital campaign analysis.
Hands-on experience with SQL; familiarity with BigQuery and Looker is a plus.
Knowledge of marketing KPIs and campaign performance metrics.
Experience with Adobe Analytics or Google Analytics.
Bachelor’s degree in Marketing, Business, Computer Science, or a related field.