TL;DR

Director of Demand Generation (Clean Tech): Building and leading demand generation strategies to drive growth in the energy transition market with an accent on multi-channel program execution and audience targeting. Focus on developing compelling offers, performing funnel analysis, and leveraging modern technology including AI tools.

Location: Remote (U.S.)

Salary: $170,000-$190,000

Company

%hirify_global% is a trailblazer in the energy and environmental commodities market, providing a platform for market participants to access a wide range of energy transition markets.

What you will do

Own the demand strategy, plan, and budget to drive efficient growth.
Partner with sales and business line leaders to refine target personas and prioritize accounts.
Design and run multi-channel marketing programs across various platforms.
Create compelling offers and collaborate on marketing assets.
Perform funnel analysis and problem-solve gaps with cross-functional partners.
Build experimentation processes to gain insights about customers and channels.

Requirements

7-12 years of B2B demand generation experience, including 4+ years in leadership roles.
Strong experience in email marketing, SEM, SEO, and web optimization.
Familiarity with Salesforce, preferably including Marketing Cloud.
Ability to travel 10-20%, including internationally.

Nice to have

Experience in energy or environmental commodities.
ABM/ABX experience.
Demand generation experience beyond North America.

Culture & Benefits

Commitment to diversity and equal employment opportunity.
Focus on building trust and transparency in global efforts toward a net-zero future.