TL;DR

Head Of Product Marketing & Gtm (Marketing): Leading product marketing and go-to-market strategies for a health-focused platform with an accent on customer insight, product positioning, and launch optimization. Focus on defining clear narratives, coordinating cross-functional teams, and driving research-based market differentiation.

Location: Hybrid in London, United Kingdom

Company

%hirify_global% is a health technology company founded in 2018, building a platform integrating diagnostics, medication, supplements, digital programs, and doctor consultations to empower people to take control of their health.

What you will do

Define product positioning, value propositions, and customer-focused narratives.
Lead go-to-market planning for existing and new product launches across Product, Brand, and Commercial teams.
Translate customer insights into clear strategy and messaging.
Oversee qualitative and quantitative research programs to understand audience needs and market trends.
Monitor competitive landscape and identify differentiation opportunities.
Create repeatable GTM frameworks to drive clarity, speed, and impact.

Requirements

Location: Hybrid role based in London, United Kingdom
Extensive experience in product marketing, GTM, or insights-driven roles.
Proven success launching and scaling products, ideally in D2C, tech, or health sectors.
Strong understanding of research methods and data-driven storytelling.
Excellent collaboration skills across Product, Marketing, and Commercial teams.
Curiosity, creativity, and a bias for clarity and action.

Nice to have

Experience building and scaling insight-led GTM teams.
Familiarity with regulated or healthcare markets.
Experience turning research into actionable strategy and measurable commercial impact.

Culture & Benefits

Share options and generous pension contributions.
25 days holiday plus bank holidays, increasing with tenure.
Health insurance and enhanced parental leave.
Flexible working options including a dog-friendly office in Farringdon.
Personal training and development budget.
Additional perks such as nursery benefits, employee assistance, wellhub membership, and cycle to work scheme.