Director Of Product Marketing (Platform)

TL;DR

Director Of Product Marketing (Platform): Lead and manage product marketing teams for core platform solutions including Benefits, Compliance, Payments, and more with an accent on strategic positioning, go-to-market execution, and cross-functional collaboration. Focus on shaping platform narratives, driving impactful launches, and coaching high-performing marketers in a fast-paced SaaS environment.

Location: Hybrid in New York, New York, USA

Salary: $198,000 - $237,600 per year

Company

hirify.global is a startup focused on enabling businesses to run smoothly by solving HR issues with a data-driven, entrepreneurial approach.

What you will do

• Lead and manage a team of Product Marketing Managers across multiple platform solutions.
• Partner with Product and Marketing leadership to influence roadmap and GTM strategies.
• Develop and execute clear messaging and launch plans for platform innovations.
• Establish team operating models and performance metrics to ensure execution excellence.
• Collaborate cross-functionally with Product, Engineering, Sales, and Customer Success teams.
• Drive integrated campaigns embedding platform-level positioning and customer insights.

Requirements

• Location: Hybrid role based in New York City office
• Minimum 8 years in product marketing with 4+ years managing teams in SaaS or tech.
• Proven experience leading GTM strategy for platforms in B2B, fintech, or HR tech.
• Strong skills in segmentation, positioning, messaging, and launch planning.
• Excellent communication and storytelling abilities.
• Analytical mindset with experience using metrics and customer insights for decisions.

Nice to have

• Experience with financial services, benefits, HR tech, or compliance products.

Culture & Benefits

• Welcoming and casual environment with strong company values.
• Wellness programs, company retreats, and learning opportunities.
• Supportive, entrepreneurial culture focused on people and innovation.
• Commitment to diversity, equity, inclusion, and accessibility.