Content Marketing Manager (B2B SaaS)

TL;DR

Content Marketing Manager (B2B SaaS): Developing and executing a content strategy across digital channels to grow brand awareness, drive engagement, and generate pipeline with an accent on writing and optimizing various content assets. Focus on leveraging analytics to evaluate performance and staying informed on content marketing trends.

Location: Tel Aviv

Company

hirify.global, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape.

What you will do

• Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, and eBooks.
• Tailor content formats for different audiences, regions, and channels, while maintaining brand voice.
• Repurpose long-form content into short-form assets for email, social media, and other targeted use cases.
• Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals.
• Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences.
• Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics.

Requirements

• 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment.
• A degree in Marketing, Communications, Journalism, English, or a related field.
• Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure.
• Proven ability to develop both short- and long-form content across the buyer journey.
• Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot.
• Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation.

Nice to have

• Familiarity with UX writing and conversion-optimized content techniques.
• Understanding of digital advertising, video content workflows, or localization best practices.
• Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful).
• Experience ghostwriting or developing thought leadership content for internal SMEs or executives.

Culture & Benefits

• Committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.