Content Marketing Manager (B2B SaaS)

TL;DR

Content Marketing Manager: Developing and optimizing engaging content assets across digital channels with an accent on aligning content with marketing objectives and business goals. Focus on tailoring content for different audiences and channels, leveraging analytics, and staying informed on content marketing trends.

Location: Onsite in Tel Aviv, Israel

Company

hirify.global, an SAP company, is a pioneer in Digital Adoption Platforms (DAP) that helps businesses maximize digital assets and drive successful digital transformation.

What you will do

• Develop, write, and optimize engaging content assets across various formats including video scripts, blog posts, and website copy.
• Tailor and adapt content for different audiences, regions, and channels while maintaining brand voice.
• Repurpose long-form content into short-form assets for email, social media, and other targeted use cases.
• Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals.
• Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences.
• Use and maintain editorial calendars, leverage analytics to evaluate performance, and stay informed on marketing trends.

Requirements

• 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment.
• A degree in Marketing, Communications, Journalism, English, or a related field.
• Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure.
• Proven ability to develop both short- and long-form content across the buyer journey.
• Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot.
• Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation.

Culture & Benefits

• hirify.global approaches Diversity, Equity and Inclusion (DEI) with collaboration, innovation and accountability.
• Committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
• Provides reasonable accommodation for job application, pre-employment testing, or job interview.