TL;DR

Digital Marketing Coordinator (Fintech): Develop and execute digital marketing strategies to drive user acquisition, engagement, and retention across paid, owned, and earned channels with an accent on social media campaign management and data-driven optimization. Focus on managing digital KPIs, collaborating with design and agency teams, and leading a high-performing marketing team.

Location: Must be based in Ouagadougou, Burkina Faso with work authorization

Company

%hirify_global% is a rapidly growing fintech startup aiming to make Africa the first cashless continent by providing accessible financial services across multiple African countries.

What you will do

Develop and implement digital marketing strategies to amplify campaign results and meet digital KPIs.
Collaborate with in-house design and external agencies to create engaging content for social media platforms.
Manage and optimize organic and paid digital campaigns across platforms like Google Ads and Meta Ads.
Use data-driven insights to continuously optimize campaign performance and report on key metrics.
Work cross-functionally to ensure cohesive digital campaigns that drive business results and brand engagement.
Lead, mentor, and build a high-performing digital marketing team.

Requirements

Location: Must have work authorization in Burkina Faso and be based in Ouagadougou
Fluent in French and English (C1 level or higher).
Bachelor's or Master's degree in digital marketing or related field.
At least 5 years of experience in digital marketing with proven success in organic and paid campaigns.
Proficiency with Meta Ads, Google Ads, and other digital advertising platforms.
Strong analytical, communication, and leadership skills.

Nice to have

Experience in marketing agencies, telecom, payment services, FMCG, or financial institutions.
Creative thinking and ability to enrich content calendars.
Passion for social media trends and consumer behavior.

Culture & Benefits

Competitive salary with transparent calculation.
Generous health insurance for employees and dependents.
Parental support including extended maternity and paternity leave and subsidized childcare.
Gym membership subsidies and airtime reimbursement.
Free food and a beautiful office environment.