TL;DR

Senior Digital Marketing Specialist: Develop and execute innovative digital marketing campaigns across multi-channel platforms with an accent on data-driven decision-making, audience targeting, and campaign optimization. Focus on managing complex B2B and B2C marketing strategies, leveraging ABM, CRM, and marketing automation tools to drive engagement and lead generation.

Location: Hybrid role based in Philadelphia, PA, Indianapolis, IN, Minneapolis, MN, or Madison, WI, USA

Salary: $95,560 - $133,750

Company

%hirify_global% is a global information services and publishing company serving healthcare, legal, and business sectors.

What you will do

Oversee and manage up to 80 multi-channel marketing campaigns including digital advertising, email marketing, and webinars.
Develop audience targeting frameworks and segmentation strategies using marketing platforms.
Collaborate cross-functionally with product marketing and divisional leads to align marketing strategies with business goals.
Monitor and analyze campaign performance, providing data-driven recommendations to optimize ROI and engagement.
Leverage marketing technologies such as Demandbase, Domo, Conductor, ON24, and Google Analytics for campaign tracking and budget management.
Implement ABM strategies to target high-priority accounts effectively.

Requirements

Location: Preferred candidates located in Philadelphia, Indianapolis, Minneapolis, or Madison with hybrid work (8 days/month onsite).
Bachelor’s degree in marketing, business, or related field.
Minimum 5 years of experience in marketing strategy and campaign management.
Proficiency with ABM platforms, CRM systems (Salesforce), marketing automation tools (Marketo, HubSpot), and search tools (Google, Bing, Conductor).
Strong analytical skills with ability to translate data into actionable strategies.
English: Proficient (B2 level or higher).

Nice to have

Experience in healthcare marketing.
Experience using generative AI tools for content and campaign development.

Culture & Benefits

Hybrid work model with partial onsite presence required.
Collaborative and dynamic work environment.
Opportunities to work with advanced marketing technologies and data-driven strategies.
Supportive team culture emphasizing enthusiasm and partnership.

Hiring process

Applicants may be required to appear onsite at a %hirify_global% office as part of recruitment.