TL;DR

CRM Marketing Manager (Technology): Leading the strategy and execution of multi-product, segment-based customer lifecycle marketing plans with an accent on data-driven insights and campaign optimization. Focus on building automated campaigns using tools like Braze and Amplitude to enhance customer engagement and retention.

Location: Remote (LATAM)

Company

%hirify_global% is a global communications company specializing in prepaid communication and payment services.

What you will do

Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans.
Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences.
Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
Execute multi-channel campaigns aligned with business goals and time-sensitive promotions.
Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.

Requirements

Bachelor’s degree.
5+ years of CRM/lifecycle marketing experience.
3+ years of hands-on experience using Braze or Amplitude.
Strong understanding of customer engagement across various channels.
Analytical mindset with excellent project management skills.
Detail-oriented and organized.