Digital Marketing Manager at Pink Elephant

Responsibilities:
– evolve our acquisition from single‑channel pilots to a diversified mix (Google Ads, Meta, TikTok, Reddit, influencer/affiliate, emerging platforms) until we hit rock‑solid product‑channel fit;
– manage the marketing automation and e-mail marketing programme and ongoing activity for organic and paid;
– launch, optimise, and scale paid funnels to bring more leads to providers network of https://statesofmind.com —including creative briefs, budget ownership, audience building, and offers and geo‑testing;
– paid social: fuel the growth of https://statesofmind.com/ media machine across social channels;
– partner with product‑marketing to craft quiz funnels, referral loops, viral triggers, and landing‑page CRO;
– wire up a single source‑of‑truth dashboard and track CAC, CPC, CPL, ROAS, and LTV by channel in real time;
– present experiment read‑outs weekly; translate insight into next‑sprint backlog for the product and creative teams.

Who they’re looking for:
– 5+ years running performance budgets in seed‑to‑Series‑B tech or DTC (you’ve personally moved a startup from SEM‑only to multi‑channel scale);
– hands‑on mastery of GA4, AdWords, Meta Ads Manager, TikTok Ads, Reddit Ads, and at least one analytics/BI platform;
– proven record in building and reading full‑funnel dashboards, owning CPC→LTV economics;
– comfortable (or curious) working in regulated/high‑sensitivity niches—pharma, supplements, fintech, or psychedelics.

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