Product Marketing Manager

TL;DR

Product Marketing Manager (Marketing): Driving player engagement and loyalty initiatives for Red's Club across games and digital channels with an accent on integrated marketing concepts, data-informed campaign measurement, and player experience optimization. Focus on designing in-game activations, email marketing strategies, and building scalable marketing measurement frameworks.

Location: Hybrid in Espoo, Finland with 2 on-site days per week

Company

hirify.global is a well-known game developer famous for Angry Birds and part of the SEGA family.

What you will do

• Collaborate with game teams to design integrated marketing concepts and in-game activations aligned with player journeys.
• Develop, test, and iterate email marketing campaigns focusing on segmentation and impact tracking.
• Coordinate production of creative assets across multiple channels including in-game, email, and website.
• Partner with analytics teams to define KPIs and evaluate impact on engagement, conversion, and retention.
• Build and maintain marketing measurement frameworks, dashboards, and post-campaign reports.
• Gather insights from player feedback and competitor benchmarking to inform marketing strategies.

Requirements

• Location: Must be able to work hybrid in Espoo, Finland
• Experience in product marketing, CRM, or growth marketing, preferably in games or digital products.
• Strong understanding of segmentation, positioning, and lifecycle marketing principles.
• Ability to plan, execute, and measure multi-channel marketing campaigns.
• Comfortable working with data, metrics, and marketing tools such as CRM and analytics platforms.
• English: Excellent written and verbal communication skills required

Nice to have

• Experience in gaming, mobile, or ecommerce industries.
• Familiarity with player engagement and retention strategies.
• Experience with campaign tracking, A/B testing, and reporting workflows.