TL;DR

Performance Marketing Specialist: Manage and optimize search marketing campaigns for clients in the travel industry with an accent on paid search, PPC, and data-driven campaign performance. Focus on campaign management, data analytics, and reporting to maximize client ROI and improve marketing effectiveness.

Location: Hybrid in Denver, United States

Salary: $64,080 - $96,120 plus 10% bonus potential

Company

%hirify_global% is a leading reservation software provider for tours, activities, and attractions, serving over 20,000 clients worldwide and part of Booking Holdings.

What you will do

Manage and optimize performance marketing campaigns focusing on direct advertising initiatives.
Track, report, and analyze website analytics and PPC campaigns to maximize ROI.
Plan and execute paid search and display advertising on platforms like Google Ads, Meta Ads, and Bing Ads.
Conduct keyword research and create compelling ad copy to drive targeted traffic.
Collaborate with senior team members to align marketing strategies with client objectives.
Develop advanced reporting and dashboards using data from PostgreSQL and other tools.

Requirements

Must be authorized to work in the United States.
3+ years of experience in performance/search marketing with strong SEM and PPC knowledge.
Proven expertise with Google Ads, Google Analytics, and related tools.
Exceptional analytical skills and attention to detail.
Excellent communication and leadership skills.
Ability to learn database query languages (e.g., PostgreSQL, MySQL) is expected.

Nice to have

Bachelor’s degree in Marketing, Business, Communications, or related field.
Knowledge of SEO best practices.
Experience with Looker Studio or Tableau for reporting.
Google Ads Certification.
Experience managing a portfolio of clients.

Culture & Benefits

Medical, dental, and vision coverage.
26 vacation days, 10 sick days, 12 paid holidays, and global leave benefits including parental and grandparent leave.
401k with employer matching.
Work-from-home assistance and hybrid-friendly environment.
Educational opportunities and wellness benefits.
Social events, team-building, and paid volunteer hours.