TL;DR

Product Marketing Lead (Fintech): Driving strategic marketing initiatives to maximize monetization across card and financial products with an accent on defining product positioning and go-to-market strategies. Focus on leveraging customer insights and performance data to optimize acquisition and retention strategies.

Location: Remote (any location)

Salary: $100k - $160k / year

Company

%hirify_global% is a fintech company focused on empowering individuals overlooked by traditional financial institutions through innovative digital banking and lending products.

What you will do

Lead marketing strategy for card and monetization products.
Define and execute go-to-market strategies.
Manage full marketing lifecycle from product development to growth.
Own key marketing metrics and optimize performance across channels.
Collaborate with cross-functional teams to align marketing with product launches.

Requirements

7+ years of experience in Marketing Strategy and/or Product Marketing.
Proven experience in financial services or fintech.
Strong analytical skills and ability to use data for decision-making.
Exceptional storytelling and communication skills.
Understanding of financial services regulations.

Nice to have

Experience marketing to underbanked customer segments.
Background in fintech, card products, or payments.

Culture & Benefits

Competitive salary and benefits package.
Flexible, remote work environment.
Dynamic start-up culture.
Opportunity to make an immediate impact.