Adobe Target Specialist

TL;DR

Adobe Target Specialist (Marketing): Designing, configuring, and launching A/B and multivariate tests using Adobe Target with an accent on advanced personalization, campaign optimization, and data-driven insights. Focus on executing complex targeting strategies, collaborating cross-functionally, and maintaining Adobe Target platform mastery.

Location: Hybrid in Mumbai, India with 4 days onsite per week

Company

hirify.global is a leading global asset management firm providing investment management, risk management, and advisory services worldwide.

What you will do

• Design, configure, and launch A/B, multivariate, and auto-personalization tests using Adobe Target tools.
• Execute complex targeting and personalization strategies across web and mobile platforms.
• Collaborate with developers to implement and troubleshoot Adobe Target WebSDK-based solutions.
• Develop and maintain a testing and personalization roadmap aligned with business goals.
• Analyze test results using Adobe Analytics and Customer Journey Analytics to generate actionable insights.
• Document test plans, configurations, and findings ensuring governance and consistency.

Requirements

• Location: Must be based in Mumbai, India with hybrid work model requiring 4 days onsite per week
• 5+ years hands-on experience with Adobe Target including WebSDK and at.js.
• Proficiency in JavaScript, HTML, CSS, and Adobe Experience Platform tools.
• Strong analytical skills with experience in statistical significance and test design.
• Bachelor’s degree in Marketing, Computer Science, Statistics, or related field.
• English proficiency at least B2 level.

Culture & Benefits

• Strong retirement plan and comprehensive healthcare.
• Tuition reimbursement and support for working parents.
• Flexible Time Off (FTO) policy.
• Hybrid work model promoting collaboration and flexibility.
• Global, fast-paced, and cross-functional work environment.