TL;DR

Digital Marketing Specialist: Lead end-to-end delivery of advertising campaigns across multiple channels with an accent on campaign optimisation, partner collaboration, and data-driven performance analysis. Focus on managing regional campaigns across EMEA, ensuring quality assurance, and maximising revenue through insight-led delivery.

Location: Hybrid in Edinburgh or Glasgow, United Kingdom

Company

%hirify_global% is a global travel technology company providing tools to simplify travel planning for millions of users worldwide.

What you will do

Own planning, setup, trafficking, QA, optimisation, and reporting of multi-channel advertising campaigns.
Collaborate with commercial teams and global brands to translate objectives into effective channel plans.
Manage asset production with creative teams and freelancers to meet briefs on time and budget.
Identify and mitigate delivery risks including inventory, pacing, and brand safety.
Perform deep data analysis to meet KPIs and maximise revenue opportunities.
Produce regular reporting and collaborate with product teams to improve advertising solutions.

Requirements

Location: Must be based in or near Edinburgh or Glasgow, United Kingdom with hybrid work setup.
Experience managing multiple clients in agency, publisher, or tech company environments.
Proficiency with ad tech platforms such as Google Ad Manager and Facebook Ads Manager.
Strong attention to detail in trafficking, QA, and project management tools.
Data-driven mindset with experience in analytics and visualization tools.
Familiarity with agile methodologies and excellent prioritisation skills.

Nice to have

Experience with CRM, CMS, and content management tools.
Knowledge of growth marketing and full-funnel campaign optimisation.

Culture & Benefits

Inclusive and diverse workplace committed to accessibility and equal opportunities.
Hybrid working model with flexibility between Edinburgh and Glasgow offices.
Supportive team environment focused on curiosity and collaboration.
Parental leave policies with minimum 24 weeks paid birth parent/maternity leave globally.