TL;DR

Head Of Subscription Marketing Analytics: Leading data-driven subscription marketing analytics to optimize acquisition and retention strategies with an accent on subscriber growth, churn reduction, and marketing mix modelling. Focus on designing growth and feedback loops, applying incrementality testing, attribution analysis, and mentoring junior analysts.

Location: Hybrid from Bath or London Office, UK

Salary: £60,000 - £85,000

Company

%hirify_global% is a global leader in specialist media with over 250 trusted brands and 3,000 employees worldwide, focused on quality content, marketing, and digital platforms.

What you will do

Lead subscription marketing analytics as the main data partner for acquisition and retention marketing leaders.
Turn insights into actionable strategies to optimize and scale marketing efforts for subscriber growth and retention.
Mentor junior analysts to develop capability and ensure consistent delivery.
Apply incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement.
Work across the entire subscriber journey from targeting high-LTV segments to reducing churn.

Requirements

Location: Hybrid role based in Bath or London, UK
Experience in marketing analytics for consumer subscription or recurring revenue businesses.
Proficiency in SQL, Excel/Google Sheets, GA4, Looker; familiarity with statistical tools like R or Python is a plus.
Expertise in acquisition and retention analytics, LTV improvement, and churn reduction.
Strong commercial mindset and ability to translate complex data into growth strategies.
Ability to simplify complex data for non-technical audiences.

Nice to have

Experience with regression, clustering, and forecasting techniques.

Culture & Benefits

Uncapped leave policy with trust to manage workload and time.
Profit-sharing bonus when targets are met.
Referral rewards program.
Wellbeing support through Colleague Assistant Programmes.
Opportunity to purchase shares via Share Incentive Plan.