TL;DR

Creative Strategist (Performance Marketing): Develop strategic creative concepts for paid video campaigns with an accent on data-driven insights, video creative performance, and paid social platforms. Focus on analysing performance data, crafting creative briefs, and guiding the creative process end-to-end to drive paid UA success.

Location: Hybrid with flexible office and home working in the United Kingdom

Salary: £58,000 - £70,000 GBP annually

Company

%hirify_global% is the world’s #1 health & fitness app focused on female health, backed by a $200M investment and valued at $1B in 2024.

What you will do

Develop strategic creative concepts for paid video campaigns across social platforms
Analyse performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
Write creative briefs translating insights into clear direction for creative teams
Partner with UA and growth teams to test hypotheses and scale successful campaigns
Review and optimise creative iterations ensuring alignment with brand and business goals
Spot patterns, trends, and cultural moments to inform future campaigns

Requirements

Must have 2+ years experience in performance marketing, creative strategy, or growth marketing
Fluency in English with ability to craft ideas for a global (especially US) audience
Portfolio demonstrating data-driven creative concepts with measurable results
Strong understanding of paid social creative performance and testing methodologies
Familiarity with creative production workflows and project management tools

Nice to have

Experience with budgeting and resource allocation for creative projects
Collaborative experience with creative partners such as writers, motion designers, and video editors

Culture & Benefits

Competitive salary with annual reviews and performance incentives
Paid holiday, sick leave, female health leave, and enhanced parental leave
Flexible office and home working with up to 2 months working abroad
5-week fully paid sabbatical after 5 years
Professional growth opportunities and health, pension, and wellbeing perks