TL;DR

Eu Crm Marketing Lead (Real Estate & Motors): Leading CRM marketing strategy and engagement growth across multiple vertical brands in Real Estate and Motors with an accent on cross-business scalability and advanced marketing automation. Focus on designing measurement frameworks, launching new CRM tools, and managing complex international projects impacting millions of users.

Location: Hybrid in Poland (Poznań, Warsaw), Portugal (Lisbon), and Spain (Barcelona)

Company

%hirify_global% builds a sustainable world through trade, operating popular consumer brands across multiple countries with a startup spirit and global scale backed by Prosus.

What you will do

Shape and lead CRM marketing strategy for Real Estate and Motors vertical brands across Europe.
Grow user engagement and retention on both seller and buyer sides considering regional and cross-business scalability.
Lead expansion of CRM technical capabilities and launch new CRM tools in cooperation with MarTech.
Design measurement frameworks with Analytics and Data Science teams.
Foster cross-functional collaboration with senior stakeholders and other marketing teams.
Serve as a thought leader promoting testing, experimentation, and advanced marketing automation solutions.

Requirements

Location: Must be based in or able to work hybrid in Poland, Portugal, or Spain
English: Proficient English required (implied by job language)
Senior CRM marketing experience with strong strategic and stakeholder management skills.
Strong project management skills to lead complex international projects.
Experience working in cross-functional environments and with MarTech, Analytics, and Data Science teams.