TL;DR

Senior Specialist Product Marketing (Crypto): Drive positioning, adoption, and engagement of crypto investment products with an accent on go-to-market strategies, user behavior analysis, and multi-channel campaigns. Focus on designing impactful marketing initiatives, measuring funnel health, and collaborating cross-functionally to boost acquisition and retention.

Location: Hybrid in Vienna, Austria with 25 Work From Anywhere days

Company

%hirify_global% is a European fintech company simplifying wealth creation through a user-friendly platform for investing in cryptocurrencies, stocks, and commodities, serving over 6 million customers.

What you will do

Own product marketing strategy and positioning for crypto investment products.
Track and analyze funnel health and user behavior to improve acquisition, activity, and retention.
Collaborate cross-functionally with Product, Marketing, Customer Support, and Commercial teams.
Design and execute multi-channel campaigns to raise awareness and engagement.
Set up reporting and analytics frameworks to measure adoption, retention, and revenue contribution.

Requirements

Location: Hybrid working model based in Vienna, Austria with some remote flexibility.
Proven product marketing experience, preferably in fintech or crypto.
Deep understanding of crypto user behavior and market dynamics.
Data-driven with experience measuring funnel health and campaign performance.
Strong project management and collaboration skills.
Exceptional communication and storytelling abilities.

Culture & Benefits

Hybrid working model with 25 Work From Anywhere days.
Competitive compensation including stock options.
Market-leading benefits and flexible time policies.
Company-wide and team events, both virtual and in-person.
Onsite onboarding program at Vienna HQ.