TL;DR

Director, Lifecycle Marketing (Fortnite): Leading the marketing vision and strategy for player engagement across Epic's 1st party games with an accent on scalable, data-driven programs. Focus on enhancing player acquisition, engagement, and retention globally through personalized experiences and continuous optimization.

Location: Cary, United States

Company

%hirify_global% makes award-winning games and engine technology that empowers others to make visually stunning games and 3D content.

What you will do

Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.
Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for players.
Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.
Enhance messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement.
Scale campaign planning, execution, and measurement through automation and stronger frameworks.
Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.

Requirements

10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.
Passion for games, technology, and building systems that create meaningful consumer/player experiences.

Culture & Benefits

Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match.
Robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.
Employees celebrated with events and company-wide paid breaks.
Unlimited PTO and sick time.
Individuals recognized for 7 years of employment with a paid sabbatical.

Director, Lifecycle Marketing (Gaming)