Head of Marketing (CIS)

TL;DR

Head of Marketing (CIS): Leading strategic market development for a global leader in digital assets with an accent on tailored marketing strategies and community engagement. Focus on cultivating relationships with local influencers and driving marketing campaigns in the CIS region.

Location: Hybrid/Remote

Salary: $150,000

Company

Global leader in the digital assets space.

What you will do

• Develop and implement tailored marketing strategies for the CIS region aimed at user acquisition and engagement.
• Cultivate and grow relationships with local communities, influencers (KOLs), and strategic partners.
• Drive both digital and in-person marketing campaigns including events, sponsorships, and partnerships.
• Monitor market trends, competitor strategies, and campaign metrics to continually refine marketing ROI.
• Collaborate closely with global marketing, business development, and product teams to ensure consistent branding and goal alignment.
• Manage and mentor a regional marketing team to meet KPIs and support long-term expansion plans.

Requirements

• Minimum 5 years of marketing experience within crypto, fintech, or technology sectors, with at least 2 years in a leadership capacity.
• In-depth knowledge of the CIS digital asset market and its community landscape.
• Strong network among CIS-based influencers, media, and crypto communities is highly advantageous.
• Bilingual fluency in English and Russian is essential.
• Strategic thinker with a proactive, hands-on approach and a strong grasp of data-led decision-making.