Lead Media Buyer (Paid Social)

TL;DR

Lead Media Buyer (Paid Social): Drive and scale Paid Social performance across multiple AI-powered B2C SaaS products with an accent on strategy building, automation, and data-driven optimization. Focus on developing scalable paid social systems, leading a media buying team, and innovating with new formats and tools.

Location: Fully remote

What you will do

• Build and own a unified Paid Social strategy aligned with business KPIs (CPA, ROAS, pROI, LTV)
• Turn Paid Social into a profitable and scalable channel through testing pipelines, automation, and reporting
• Lead development of structured testing frameworks for creatives, audiences, and hypotheses
• Collaborate cross-functionally with Creative, Analytics, and Growth teams to optimize performance and accelerate learning
• Develop automation and tracking systems (CAPI/S2S, dashboards, alerts, BI tools) to improve speed and transparency
• Mentor and grow a team of Media Buyers, defining standards and performance frameworks

Requirements

• 3+ years of hands-on experience in Paid Social (Meta, TikTok) managing budgets of $200K+/month
• Proven record of scaling acquisition profitably in data-driven environments
• Deep understanding of auction mechanics, bid strategies, and signal quality optimization
• Strong grasp of key performance metrics and unit economics
• Experience building channel roadmaps, forecasting, and managing spend allocation
• Skilled in automation and tracking systems (CAPI/S2S, BI dashboards, API-based optimization)
• Proven leadership experience in hiring and mentoring media buying teams

Nice to have

• Cross-channel knowledge (Google Ads, YouTube, Telegram, Snap, Reddit)
• Experience with AI-based creative tools and predictive scoring systems
• Background in subscription or mobile-app products, iOS/ATT environments, and CRO
• Skills in SQL, Looker, or Python for advanced analytics and automation
• Participation in R&D or internal growth projects involving ML and content testing

Culture & Benefits

• Exciting challenges and growth prospects with an international company
• High decision-making speed and diverse projects
• Flexible work approaches and effective communication
• Highly competitive compensation package
• Flexible schedule and option to work remotely or in office
• Respect for work-life balance with holidays and sick days
• Corporate events, gifts, additional medical insurance, and training compensation
• Restaurant lunches and year-round food supplies for office workers