TL;DR

Crm Operations Executive (Marketing): Delivering best-in-class multichannel engagement programs using CRM data and technical tools with an accent on building complex marketing campaigns and lifecycle journeys. Focus on designing and optimizing customer communications, campaign performance measurement, and cross-functional collaboration.

Location: Hybrid in London, UK

Salary: £40,000–£45,000

Company

%hirify_global% is Europe’s number 1 downloaded rail app, enabling millions of travelers to book tickets across 270+ rail and coach companies in over 40 countries, focused on sustainable travel and growth in the UK and Europe.

What you will do

Collaborate with CRM Tech and Campaigns teams to deliver engaging email and app communications using customer data models.
Build complex, high-volume marketing campaigns in Braze using Liquid templating and regex.
Oversee deployment of marketing communications ensuring optimized content and measurable campaign performance.
Provide actionable insights and recommend optimizations to improve engagement and conversion.
Serve as subject matter expert on the customer engagement platform (Braze) and produce documentation for key projects.
Assist with quality assurance, bug fixes, and ticket management related to campaigns.

Requirements

Location: Must be able to work hybrid in London
Experience with Braze or similar CRM platforms (Adobe Campaign Manager, Salesforce, Microsoft Dynamics).
Hands-on experience building multi-channel customer journeys and outbound marketing initiatives.
Working knowledge of HTML/CSS and ideally Liquid templating language.
Understanding of customer segmentation, data flows, and campaign reporting.
Strong communication skills to convey technical concepts to diverse audiences.

Nice to have

Experience with A/B testing and campaign optimization.
Passion for customer experience and success.

Culture & Benefits

Private healthcare and dental insurance.
Generous work from abroad policy and family-friendly benefits.
2-for-1 share purchase plans and EV scheme to reduce carbon emissions.
Clear career paths, transparent pay bands, and personal learning budgets.
Inclusive and diverse work environment valuing all forms of diversity.