TL;DR

Senior Performance Marketing Copywriter: Creating and optimizing ad copy and creative concepts for paid user acquisition campaigns with an accent on audience psychology, direct-response principles, and data-driven iteration. Focus on developing high-impact paid creatives for women’s health with strategic experimentation and performance analysis.

Location: Hybrid with flexible office and home working in the United Kingdom

Salary: £49,000 - £58,960 GBP annually

Company

%hirify_global% is the world’s #1 health & fitness app focused on female health, backed by a $200M investment and valued at $1B in 2024.

What you will do

Create and optimize ad copy for paid user acquisition campaigns across Meta, Google, and other channels including video scripts and headlines.
Develop creative concepts rooted in audience psychology and cultural insights specific to women’s health.
Interpret campaign data and metrics to refine messaging and positioning continuously.
Collaborate with content strategists, designers, and video editors to produce scalable, on-brand ad creative.
Maintain a unified, authentic tone of voice across all paid assets and landing pages.
Contribute strategically to experimentation and channel strategy with copy-led insights.

Requirements

Must have senior experience in performance marketing or paid social copywriting.
Strong understanding of direct-response copywriting and data-driven growth environments.
Proven ability to write for video ads, social scripts, and landing pages.
Analytical mindset comfortable with campaign metrics (CTR, CVR, CPA, LTV).
Experience collaborating in rapid-test, high-volume environments.
Exceptional written communication skills with sensitivity to women’s health topics.
Familiarity with AI-assisted creative tools and industry software like Figma, Jira, Looker.

Nice to have

Background in women’s health, femtech, or wellness products.
Experience scaling paid UA creative operations in startup or scale-up environments.

Culture & Benefits

Competitive salary with annual reviews and performance incentives.
Paid holiday, sick leave, female health leave, and enhanced parental leave.
Flexible office and home working with up to 2 months working abroad annually.
Accelerated professional growth and learning support.
5-week fully paid sabbatical after 5 years.
Health, pension, and wellbeing perks including Flo Premium for friends and family.