TL;DR

Ua Manager (Meta): Devise and execute user acquisition strategies for web and app traffic to grow the customer base and brand visibility. Focus on managing and scaling Meta campaigns with data-driven decisions and budget optimization. Focus on campaign performance analysis, creative testing, and collaboration with creative and product teams.

Location: Hybrid in Poland

Company

%hirify_global% is an AI-driven fitness personal trainer startup focused on revolutionizing health and wellness through personalized guidance.

What you will do

Manage and scale Meta campaigns with budgets of $50-100k+ daily
Optimize campaigns using Facebook algorithms and creative testing
Make data-driven decisions to achieve KPIs such as ROAS, CAC, LTV, and CR
Create hypotheses for testing new creatives and audience setups
Collaborate closely with creative and product teams
Prepare regular reports on campaign performance

Requirements

Must have 2+ years experience in User Acquisition with proven growth results for web and app products
Experience in Health & Fitness industry with strong market knowledge
Proven success managing UA campaigns on Meta with large budgets
Strong skills in spreadsheets and BI tools including automation workflows
English level B2 required (written and spoken)

Nice to have

Experience with TikTok, Twitter, Snapchat campaigns

Culture & Benefits

Work in a fast-growing fitness and lifestyle startup
Contribute to an innovative AI consumer product
Person-oriented small company environment
Remote-friendly with option for in-person collaboration