TL;DR

Head of Marketing and Communications (Web3): Lead and innovate marketing strategies, corporate communications, and community engagement for a crypto analytics product with an accent on blockchain technology and Web3 ecosystem. Focus on building brand presence, driving user growth, and managing cross-functional collaboration in a remote setup.

Location: Remote (India, Bengaluru)

Company

%hirify_global% helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.

What you will do

Craft and implement dynamic marketing strategies to drive brand awareness and user growth in the crypto analytics industry.
Lead innovative product marketing campaigns using data-driven growth hacking tactics.
Manage corporate communications and public relations to position the company as a thought leader.
Develop and maintain a distinctive brand identity and narrative within the crypto community.
Foster and grow an engaged online community across key crypto platforms.
Oversee content creation and distribution aligned with strategic marketing objectives.
Collaborate cross-functionally with product, engineering, and sales teams.
Build and mentor a high-performing marketing team.

Requirements

Must have deep understanding and experience in crypto or blockchain marketing.
7+ years marketing experience with 4+ years in leadership roles in crypto, fintech, or related fields.
Proven expertise in growth hacking and product marketing for crypto/SaaS products.
Strong corporate communication and PR skills.
Exceptional community building and content strategy capabilities.
Bachelor's degree in Marketing, Business, Communications or related; Master's or certifications preferred.