TL;DR

Paid Social Campaign Manager: Developing and executing paid social channel strategies to drive user acquisition and meet business goals with an accent on campaign optimization, testing, and budget management. Focus on managing large-scale campaigns on platforms like Meta and TikTok, analyzing data to maximize ROI, and collaborating cross-functionally to align with product marketing goals.

What you will do

Develop and implement end-to-end strategies for paid social channels aligned with business goals and KPIs
Continuously optimize bids, creatives, and audience targeting to maximize ROI/ROAS
Propose, implement, and analyze A/B tests and experiments to improve campaign performance
Collaborate with creative and analytics teams to optimize assets and refine acquisition strategies
Manage campaign budgets effectively to maximize returns

Requirements

5+ years of experience managing large-scale performance campaigns on Meta, TikTok, and similar platforms
Excellent command of English (Upper-Intermediate or higher)
Strong analytical skills with ability to interpret large datasets and optimize campaigns based on insights
Experience with marketing analytics tools such as Google Analytics, Amplitude, Tableau, and AppsFlyer
Ability to operate independently and adapt quickly to market changes

Nice to have

Familiarity with marketing to US audiences and cultural trends

Culture & Benefits

Customer-centric culture with direct user engagement
Focus on personal and professional growth through ownership and feedback
Collaborative and transparent team environment
Opportunity to make real impact by delivering valuable products
Culture of innovation encouraging creativity and fresh ideas