Product Marketer (Blockchain/DeFi)

TL;DR

Product Marketer (Blockchain/DeFi): Shaping the market understanding and adoption of hirify.global’s institutional DeFi solutions with an accent on developing go-to-market strategies and clear positioning. Focus on collaborating cross-functionally to drive product launches and market engagement.

Location: Hybrid work environment with in-office collaboration.

Company

hirify.global is focused on improving the global financial system through crypto solutions.

What you will do

• Be the subject matter expert in prospective markets and competitive landscape.
• Develop segment-specific go-to-market strategies for institutional DeFi solutions.
• Coordinate and execute new product features and partner launches.
• Drive engagement with key infrastructure and utility ecosystem partners.
• Activate the go-to-market strategy with marketing and creative teams.
• Deliver enablement materials to support the sales team.

Requirements

• 8+ years in Product Marketing or equivalent role.
• Experience in blockchain, crypto/web3, or institutional DeFi.
• Strong structured thinking and problem-solving skills.
• Ability to work independently and communicate effectively.
• Proven relationship-building capabilities.