TL;DR

Manager, CRM Strategy (Gaming): Leading a team to enhance customer acquisition, retention, and monetization strategies within the gaming industry with an accent on personalized multichannel communication. Focus on developing lifecycle marketing strategies and leveraging data insights to drive player loyalty.

Location: Montreal, Canada - Hybrid

Company

%hirify_global% is a global leader in gaming with teams across the world creating original and memorable gaming experiences.

What you will do

Lead and manage a team of CRM Strategists, fostering a collaborative and high-performing environment.
Oversee onboarding, coaching, mentoring, and performance management to support team growth and development.
Provide hands-on support in day-to-day CRM strategy operations, including selecting appropriate CRM channels and crafting impactful messaging strategies.
Guide the team in building Game Lifecycles for a portfolio of titles.
Partner with Analytics and Data Science teams to apply data to marketing tactics and audience segmentation.
Communicate with senior management regarding team evolution and campaign performance results.

Requirements

5-7 years of experience in CRM, digital marketing, or customer engagement.
Proven success in developing and executing lifecycle marketing strategies.
Strong analytical skills with experience interpreting CRM performance data.
Excellent communication and stakeholder management skills.
Passion for video games and understanding of gamer behaviour is a strong asset.