Creative Producer (Gamedev)

TL;DR

Creative Producer (Gamedev): Managing the creative production process for mobile game creatives, including ideation, art direction, and analysis of advertising campaigns with an accent on mobile game market trends and creative hypothesis testing. Focus on generating and refining creative ideas, collaborating with UA, Motion, and Design teams, and analyzing marketing metrics.

What you will do

• Generate and test new hypotheses for mobile game creatives
• Control all stages of creative production: ideation, writing briefs, art direction, iteration, and analysis
• Analyze advertising campaign results and refine creative ideas accordingly
• Participate in brainstorming sessions for new creative hypotheses
• Monitor competitors and major trends in the mobile games market

Requirements

• Experience in game development, especially casual puzzle, shooter, and hyper-casual games
• Developed sense of taste, style, and composition
• Ability to work on multiple projects simultaneously
• Understanding of creative development specifics and marketing metrics (CTR, CPI, LTV, etc.)
• Experience working with UA, Motion, and Design teams
• Proficiency in video editing and graphic design software (After Effects, Premiere Pro, Photoshop, Illustrator)