TL;DR

Performance Marketer: Developing and executing paid media strategies across multiple platforms with an accent on customer acquisition, retention, and campaign optimization. Focus on testing, optimizing creatives and offers, and driving growth through data-driven decision making.

What you will do

Develop and execute paid media strategy across Meta, TikTok, Google, Amazon, and emerging platforms.
Build and manage full-funnel campaigns with clear CAC and ROAS goals.
Identify new channels and growth opportunities to accelerate customer acquisition.
Continuously test creatives, copy, audiences, and offers using rapid experimentation.
Lead CRM segmentation, retargeting, and email/SMS growth campaigns.
Monitor KPIs and create weekly performance dashboards and insights reports.

Requirements

Location: Remote
3+ years in growth or performance marketing, preferably in CPG, DTC, or wellness brands.
Proven success managing ad budgets over $50K/month and optimizing for CAC/LTV.
Strong understanding of Meta Ads, TikTok Ads, Google Ads, GA4, and attribution tools.
Analytical mindset with comfort in spreadsheets and dashboards.
Passion for women’s health and changing societal conversations about it.

Nice to have

Experience with AI and automation tools such as Triple Whale, Northbeam, Rockerbox, Madgicx, Revealbot, MarinOne, Pecan, Akkio, Delve AI, Klaviyo Predictive Analytics, RetentionX, Black Crow AI, Zapier, Looker Studio, Notion AI.

Culture & Benefits

Be part of redefining women’s health with a fast-growing startup.
Opportunity to experiment, own projects, and lead initiatives.
Work closely with founder team including ex-Snap executive and top CPG operators.
Competitive salary, equity, and product perks.