Marketing Manager (Web)

TL;DR

Marketing Manager (Web): Lead end-to-end marketing and user acquisition strategies for a web product with an accent on campaign management, creative development, and data-driven optimization. Focus on managing global ad network relationships, building BI dashboards, and collaborating with product teams to drive growth.

Location: On-site in Istanbul, Turkey

Company

hirify.global is a technology company building AI-powered mobile apps used by over 400 million people worldwide, recognized as Turkey’s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry.

What you will do

• Own 360 marketing for a web product and execute user acquisition strategies.
• Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Develop and test creative assets, propose hypotheses, and provide feedback.
• Build and maintain relationships with external partners and global ad network teams.
• Create and monitor BI dashboards to ensure campaign KPIs and scaling.
• Collaborate with product teams to understand user motivations and monetization.

Requirements

• Location: Must be able to work onsite in Istanbul.
• 2+ years of performance marketing experience with campaign management on major platforms.
• Experience with Google measurement tools (GA4), mobile measurement partners (Adjust, Appsflyer), and user attribution.
• Strong analytical, communication, and problem-solving skills.
• Strong command of written and verbal English.

Nice to have

• Understanding of big data environments (preferably BigQuery).
• Experience with Google Tag Manager.