TL;DR

Web Strategist (SaaS): Own strategy and execution of GTM campaigns across multi-region marketing web properties with an accent on website strategy, conversion rate optimization, SEO, and analytics. Focus on managing regional website instances, optimizing conversion rates, and collaborating cross-functionally to drive growth and maximize conversion.

Location: Hybrid with expectation for local employees in Vancouver, Calgary, Toronto, and Dublin to be onsite minimum 2 days per week on Anchor Days

Salary: $80,100–$108,300 CAD

Company

%hirify_global% is a global leader transforming the legal experience through SaaS solutions.

What you will do

Manage regional instances of the global website and landing page strategy aligned with business objectives and customer needs.
Own strategy and execution of GTM campaigns across multi-region marketing web properties, collaborating with Demand Generation Managers.
Plan page flows and submit briefs for digital marketing initiatives including microsites and campaign landing pages.
Work with CRO Manager to execute and iterate regional tests and recommend UX and UI improvements.
Support implementation of technical SEO strategies and ensure SEO best practices integration.
Use analytics tools to track campaign performance and optimize strategies.

Requirements

4+ years experience in growth/performance web strategy or demand generation, ideally in SaaS or B2B.
Excellent communication and stakeholder management skills.
Ability to lead multiple complex projects independently with measurable impact.
Experience with web analytics tools such as Google Analytics and marketing automation tools (Marketo preferred).
Comfort making decisions with imperfect information.
Hybrid work with local presence required in Vancouver, Calgary, Toronto, or Dublin minimum 2 days per week.

Nice to have

Experience in B2B SaaS, especially SMB SaaS.
Legal industry knowledge or experience.
Familiarity with Amplitude Analytics, Dream Data, Looker.
Experience with heat mapping and testing software.
Experience working in a sales-led SaaS organization.

Culture & Benefits

Competitive, equitable salary with top-tier health, dental, and vision insurance.
Flexible time off policy with encouraged 20 days off per year.
$2000 annual counseling benefit.
RRSP matching and RESP contribution.
Recognition program for employee anniversaries.