TL;DR

Segment Owner (Marketing): Define and execute go-to-market strategies for self-serve segments targeting small companies, freelancers, and retirees with an accent on strategic planning, product marketing, and data-driven performance monitoring. Focus on identifying growth bottlenecks, crafting value propositions, and leveraging AI-assisted analytics to optimize segment profitability.

Location: Anywhere in France, Belgium, Spain

Company

%hirify_global% is a vertically integrated health partner operating across France, Spain, Belgium, and Canada, serving over 900K members and partnering with 35K+ companies to transform health benefits into valuable investments.

What you will do

Define and execute segment strategies including growth bottleneck identification and market opportunity analysis.
Set targets and monitor segment performance metrics such as ARR, churn, and gross profit.
Provide market intelligence and maintain continuous customer insights through interviews and sales reviews.
Craft differentiated value propositions and empower channel owners across advertising, SEO, partnerships, and referral programs.
Support channel owners with optimization and build segment-specific marketing assets.
Collaborate on product feature requirements, analytics needs, and cross-functional business topics to ensure segment profitability.

Requirements

Location: Must be based in France, Belgium, or Spain
Full French and English fluency (written and spoken)
At least 5 years of experience in product marketing.
Strong analytical skills with comfort in building dashboards and using AI for data analysis.
Entrepreneurial mindset and experience with pricing, packaging, and unit economics.
Collaborative with ability to influence cross-functional teams.

Culture & Benefits

Generous equity packages for permanent contracts.
Flexible office options including remote work with home office equipment sponsorship.
Top-tier equipment including Macbook Pro and noise-canceling headphones.
Flexible vacation policy and working hours.
Comprehensive healthcare insurance for employees and families (permanent contracts only).
Country-specific commuter benefits and learning & training opportunities.
Personal growth through dedicated coaching from day one.
Extended parental leave for all new parents (permanent contracts only).