TL;DR

User Retention Strategist (Healthtech): Leading and executing innovative strategies to drive user engagement, retention, and lifetime value for a global health tracking mobile app with an accent on gamification, loyalty programs, and data-driven personalization. Focus on designing personalized user journeys, optimizing retention levers, and collaborating cross-functionally to support global expansion and localized experiences.

Location: Hybrid in Ho Chi Minh City, Vietnam with relocation support

Company

%hirify_global% is a global healthtech startup building a gamified mobile app that rewards users for managing their health and aims to become the largest self-reported medical record platform worldwide.

What you will do

Build and execute a global user engagement and retention strategy.
Lead growth initiatives with cross-disciplinary teams including Growth, CRM, Product, Tech, and Data.
Design personalized, data-driven user journeys from onboarding to reactivation.
Conduct A/B testing and funnel analysis to improve retention programs.
Collaborate with local Country Managers to ensure gamification and reward programs are locally relevant.
Monitor program performance and provide data-driven insights for decision making.

Requirements

Minimum 2-3 years experience in user growth, retention, gamification, or loyalty programs in mobile apps or SaaS platforms.
Experience in Growth, Product Marketing, Business Analytics, or Marketing.
Bachelor’s degree preferred but not essential.
Strong data analysis skills to identify trends and pivot strategies.
Excellent stakeholder management and cross-functional collaboration skills.
Passion for user and product experience.

Culture & Benefits

Relocation support to Vietnam including financial and practical assistance.
Permanent global contract with competitive salary.
Private healthcare from day one.
Top-tier tech setup including a new MacBook and onboarding kit.
Career growth framework with clear and fast-moving progression.
Performance-related bonus scheme paid quarterly.
14 days PTO plus public holidays.
Hybrid work format with 3 days in office per week.
Free lunch and dinner daily.