TL;DR

Demand Generation Manager (SaaS): Developing and executing comprehensive demand generation strategies to drive customer acquisition, revenue growth, and market expansion in a fast-growing SaaS scale-up. Focus on multi-channel campaigns, data-driven marketing, and pipeline growth in a B2B environment.

Location: Hybrid, Amsterdam, Netherlands

Company

A fast-growing SaaS scale-up focused on transforming global food supply chains to be more transparent, sustainable, and safe.

What you will do

Develop and execute data-driven demand generation strategies aligned with business objectives
Plan and run multi-channel campaigns including email, paid media, webinars, events, SEO, SEA, and ABM
Measure campaign performance and optimize for revenue growth and lead engagement
Leverage marketing tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, and Salesforce
Collaborate with content, sales, and product marketing teams to align messaging with market needs

Requirements

Location: Hybrid work with minimum 3 days per week in Amsterdam office
English: Executive-level proficiency required; Dutch or German preferred
Bachelor’s or Master’s degree in Marketing or related field
3-5 years experience in demand generation within B2B SaaS environment
Strong knowledge of paid advertising, SEO, SEA, marketing automation, and CRM tools
Experience driving Account Based Marketing programs and collaborating with sales/product teams

Culture & Benefits

Opportunity to contribute to sustainable and safe food supply chains
Rapid career growth aligned with company scaling
Inclusive and diverse team culture with regular social events and hackathons
Flexible work options with hybrid setup and office in central Amsterdam
Daily office lunches and compensation for travel over 10km